Branding a Beauty & Cosmetics Company
We’ve been in the industry for a while now and we’ve managed to work with dozen of clients from different industries. Our team has always valued all of these collaborations and relationships that we’ve made along the way.
Implementation Grant | MBIE
The New Zealand Government has announced an Implementation Grant for Auckland businesses to action their business plans, for example, implementing and executing their marketing strategies.
From December 1st, you will be able to apply for an implementation grant of up to $4,000 + GST.
AucklandNZ Business Advice Grant - MBIE
Along with the Implementation Grant, the Government also announced a Business Advice grant of up to $3,000. The Business Advice grant was put in place to provide businesses with an opportunity to speak to a specialist about their most immediate challenges, such as their cash flow and/or proposed marketing plans.
What is Keyword Cannibalization
Keyword cannibalization is essentially when you have overused one or a bunch of similar keywords across one or multiple of your pages. Google acknowledges certain words when ranking your website, which is why the certain words should be used sparsely and efficiently across your platform.
Websites often use keywords to rank above other sites in a similar niche. However, by using too many similar keywords across multiple of your own web pages or blogs, you are competing more against yourself than anyone else. No two pages within your website should be exactly the same, so why use the exact same keywords. Target different keywords for different pages.
Govt. Funded Marketing Support - Auckland Businesses
Today it was announced that Auckland businesses can apply for up to $3,000 worth of advisory support and $4,000 of implementation support through the Regional Business Partners Network.
We are currently awaiting full information to be provided from the RBP, but are encouraging our network to get in touch with us and start the process.
How has TikTok Impacted Marketing for Small/Medium Businesses?
TikTok has changed the way businesses use social media, enabling free, organic awareness to a captive audience. Over time, TikTok has been recognised as a platform for individuals to express themselves and their talents through dancing, singing, telling jokes, miming, or even recording short food recipe videos.
Small businesses have used this to their advantage as they too are able to express their brand personality through similar content, while also incorporating their products or services in creative videos.
Why is Google Search Term Data Important?
A "search term" or a "search query", is the word or phrase someone uses to find something in a search engine, like Bing, DuckDuckGo or Google. A search term often contains (or is itself) a keyword: a word or phrase search marketers bid on in their search campaigns and try to rank for in the organic search results.
What are the different types of backlinks for SEO?
Backlinking is the act of using anchor words to direct a reader to another website and vice versa. This can be an effective tool when trying to organically grow your SEO (Search Engine Optimisation). When it comes to backlinking in SEO, your website will essentially form its own Linking Profile. There are many contributing factors that establish the integrity of your Linking Profile, all things that you can have control over.