Jun 13, 2023

Tips To Improve Your Google Page Speed

In today's fast-paced digital world, it's more important than ever to ensure that your website loads quickly. This is where the Google PageSpeed Insights tool comes in handy. It gives you an insight into how fast your website loads and provides suggestions on how you can improve its speed. 

Optimise Images

One of the biggest culprits of slow page speeds is large images. Images can be optimised by reducing their size without compromising on their quality. There are many tools available online that can help you compress your images, such as Acrobat. 

Additionally, consider using the next-gen image formats like WebP, which is supported by modern browsers and offers better compression than traditional formats like JPEG and PNG.

Minimise HTTP Requests 

The more HTTP requests your website makes, the slower it will load. Each file, such as images, scripts, and stylesheets, requires an HTTP request. Minimising HTTP requests can significantly improve your website's loading speed. You can combine multiple CSS and JavaScript files into a single file, remove any unnecessary plugins or scripts, and reduce the number of images on your website.

Leverage Browser Caching 

Caching is the process of storing website data on the user's device, allowing the website to load faster when the user visits again. Leveraging browser caching involves setting an expiry date for your website's static resources, like images, CSS files, and JavaScript files. 

When a user revisits your website, the browser can retrieve these files from the cache instead of downloading them again, reducing page load times. You can easily set up browser caching by adding caching headers to your website's HTTP responses.

Reduce Server Response Time 

Server response time is the time it takes for the server to respond to a request made by the user's browser. A slow server response time can significantly impact your website's loading speed. You can improve server response time by upgrading your hosting plan, optimising your database, and using a caching plugin.

Use a Fast and Reliable Hosting Provider 

Your website's hosting provider plays a crucial role in determining its loading speed. A slow or unreliable hosting provider can significantly impact your website's performance. 

Therefore, it's essential to choose a fast and reliable hosting provider that offers 24/7 support, has a good reputation, and uses the latest hardware and software.

Use efficient website themes 

Popular website-making software and platforms have readily available themes. These are basically pre-designed templates for the website blocks which makes an easy building process for web developers.

In this instance, simpler is better. Themes that have a sleek and minimalist design with just all the key features have faster loading times compared to themes that have more complicated designs. 

Choosing this type of theme can significantly boost your pagespeed score and can be mutually beneficial to you as a website owner. Simple is the way to go!

Reach out to our expert team!

In conclusion, improving your Google PageSpeed score is essential for providing your website visitors with a fast and enjoyable experience. 

Our team can help you implement the above tips to help improve your website's performance. By improving these small changes, we can help to improve your overall SEO also.

Contact A Squid Today to find out more about how we can help!