Our team of Squid were approached by LOOP Media to help with the advertising of the L.A.B Summer tour at Western Springs, Auckland, Bowl of Brooklands, New Plymouth and Hagley Park, Christchurch.
The campaign was comprehensive, advertising on Google, Facebook, Instagram and TikTok, where plans had to be fluid due to the ever changing COVID-19 landscape.
Below is a summary of the different types of advertising we did to ensure we not only generated ticket sales, but captured data for future tours in Australia and Europe.
Social media played a key role in our marketing strategy, where we leverage a range of tactics to ensure ongoing engagement would drive conversions as the event came closer. We did this through event page advertising, video views and conversion ads on Instagram and Facebook.
By generating large volumes of video views, whilst generating high event awareness we saw ticket sales sky rocket. Although we faced challenges with changes in alert levels and rules around events/gathering sizes, once the public was certain events could go ahead the hard work had been done.
We are proud to have generated some amazing statistics including