Digital Marketing for a Car Dealership

Digital marketing in the automotive industry requires specific techniques to ensure your car dealership generates the best possible results from your digital marketing.

We were first contacted by Trust Motors as they had big growth aspirations and after one year in business they felt there was more they could be doing to sell cars.

Trust Motors wanted to have a marketing agency assist with their overall marketing strategy, whilst ensuring what they were doing was building systems to simplify their sales and marketing in house.

A look at the statistics

  • Within 2 years have been voted #1 Car Dealership in New Zealand.
  • Increased sales to over 100cars/month.

Voted New Zealands #1 Car Dealership

We are incredibly proud of the results we have generated for our clients in New Zealand and Australia, where Trust Motors was voted the #1 car dealership in New Zealand by BuyerScore.

This mammoth effort comes from their amazing ability to service clients and provide the best automotive experience for people purchasing used cars.

Custom Car Dealership Website

With a range of internal car sales systems, it was important to have a website which ensured they didnt need to continue using spreadsheets for the hundreds of leads being generated each week, whilst updating their website with consistently changing vehicles.

To do this we built a custom website which had integrations with MotorCentral, Facebook and their new CRM system Pipe Drive.

After building this website we saw the following changes to their marketing:

  • Phone calls 45% increase
  • Cost per conversion 30% decrease
  • Finance Application 80% increase

Video Marketing that actually sells Cars!

From the outset the team wanted to stand out and showcase what they did differently, helping people get into trusted New Zealand owned vehicles! To do this we started off with a video marketing campaign where we did a range of video shoots to showcase their personality alongside the amazing four areas in their showroom.

It was important that we didn't just do a boring video that people would scroll past on social media, as every trip to Trust Motors is full of energy and passion.

From indoor drone content to funny video clips showcasing the team's personality on how they sell cars.

The car dealership marketing videos first started off with a slight twist like the below.

Where it eventually expanded into more comedic content followed by large campaigns with the Alternative Commentary Collective.

Use the digital platforms that sell!

With a focus on finance leads, we built a mixture of GoogleAd and Facebook campaigns to drive leads of people not only wanting a car but looking to get the vehicle on finance.

5 Facebook Marketing Secrets for a Car Dealership 

For Trust Motors marketing to be a huge success on Facebook we knew we had to drive a mixture of brand and experience content, alongside selling the vehicles they had in stock. The mix has changed over time as their brand has become more recognized, enabling us to divert our efforts into new areas.

To best leverage Facebook we used 6 automotive marketing secrets that you can read more about in our marketing insights.

Google Advertising that helps the whole marketing funnel

Google is a critical component to the strategy in NZ, where it enables us to reach people who are not directly looking for any particular car or dealership. It also enables us to target specific keywords we know that convert into sales.

If you want to know more about this you can contact our team and we can help you with your car dealership marketing.

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