NZ's Growth Ecommerce SEO Agency

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Boost Your Online Store's Visibility and Revenue

Are you looking to take your online store to new heights? At Squid Group, we specialize in driving targeted traffic to ecommerce websites, helping businesses like yours increase their online visibility, attract more customers, and boost revenue.

With our proven strategies and expert knowledge of search engine optimization, we'll make sure your online store stands out from the competition.

Ecommerce Platforms We Love

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What is Ecommerce SEO?

Ecommerce SEO, or ecommerce search engine optimization, is the process of optimizing an online store's website and product pages to improve visibility in search engine results.

It involves strategies like keyword research, on-page optimization, technical optimization, link building, and content marketing. By investing in ecommerce SEO, businesses can increase visibility, attract organic traffic, improve conversions, and grow revenue.

At Squid Group, we specialize in helping online stores optimize their websites for search engines, providing tailored strategies to maximize online visibility and achieve business goals.

Your local ecommerce SEO experts

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Backlinking is far more than just having websites link to specific pages, which is why creating social profiles for your website can also enhance your online presence by providing your followers with easy and accessible links to share and save. Bookmarking websites are essentially any platform that allows you to bookmark a link online and access it from your account on any device, for example, Twitter, Facebook, Pinterest, and LinkedIn. You can read more about social bookmarking on our marketing insights.

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Ensuring you appear in your local business area is critical to your online success, which is why local SEO is one of the first things we optimise. When people search using locational keywords, it is important that your business appears in those areas for both search and Google map results.

The elements of our local SEO services can be outlined further by one of our SEO specialists.

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Backlinking is far more than just having websites link to specific pages, which is why creating social profiles for your website can also enhance your online presence by providing your followers with easy and accessible links to share and save. Bookmarking websites are essentially any platform that allows you to bookmark a link online and access it from your account on any device, for example, Twitter, Facebook, Pinterest, and LinkedIn. You can read more about social bookmarking on our marketing insights.

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E-commerce SEO is a passion of Squid Group as we enjoy seeing tangible results which scale with your business. Strategising and implementing SEO for an E-Commerce website is usually a lot more complicated due to the share size compared to services based websites. 

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CRO is the process when analysing the behaviours of website visitors. It is important to review both quantitative and qualitative behaviour, improving the conversion rate of website visitors to events and goals online, which include making a purchase, adding products to their cart, signing up to an email marketing program or contacting your sales team. 

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Link building with a blog is the first step to growing organic traffic to your website. Whether it is through paid guest posts, local SEO, or using citation and web 2.0 backlinks, this is a critical component to a websites online success.

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Backlinking is far more than just having websites link to specific pages, which is why creating social profiles for your website can also enhance your online presence by providing your followers with easy and accessible links to share and save. Bookmarking websites are essentially any platform that allows you to bookmark a link online and access it from your account on any device, for example, Twitter, Facebook, Pinterest, and LinkedIn. You can read more about social bookmarking on our marketing insights.

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Tailored Ecommerce SEO

Generate more online sales today with our SEO packages.

Every online store is unique, and there is no one-size-fits-all solution for achieving success. That's why we take a tailored approach to each project we undertake.

Our team of SEO experts will work closely with you to understand your business goals, target audience, and competitive landscape. We'll conduct in-depth keyword research, analyze your website's performance, and identify opportunities to improve your rankings and drive more organic traffic and sales.

Frequently Asked SEO Questions

How is eCommerce SEO different from traditional SEO?

eCommerce SEO focuses on optimizing online stores and product pages to improve visibility and drive relevant traffic. It involves strategies such as optimizing product descriptions, implementing structured data markup, and managing inventory and product variations.

How can I optimize product pages for SEO?

To optimize product pages, ensure each page has unique and descriptive titles, optimize product descriptions with relevant keywords, add high-quality images with alt tags, incorporate customer reviews, implement structured data markup for rich snippets, and improve site speed and user experience.

Are reviews important for eCommerce SEO?

User reviews play a significant role in eCommerce SEO. They provide unique content, boost trust and credibility, and increase engagement and conversions. Encouraging customers to leave reviews and properly managing and displaying them can positively impact search rankings and click-through rates.

What are the best practices for optimizing product images for eCommerce SEO?

To optimize product images, use high-quality and visually appealing images, compress them for faster loading times, include relevant keywords in the image file names and alt tags, and utilize image sitemaps to help search engines understand and index your product images.

How can I leverage content marketing for eCommerce SEO?

Content marketing can enhance eCommerce SEO by creating informative and engaging content around products, industry trends, guides, and tutorials. This can attract organic traffic, earn backlinks, and increase brand authority. Utilize blog posts, video content, buying guides, and FAQs to provide value to your target audience.

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