By carefully selecting appropriate keywords associated with your business or product we can help you advertise to your target audience through the use of Google Ads.
Leverage the power of Social Media to your advantage to connect your target audience with your brand, service or product.
Through the power of Facebook we can help you to build brand awareness, grow your online presence, gather leads, and sell your products and services.
Squid's SEO services can help you to improve the quality and increase the quantity of traffic to your website through organic search.
Ecommerce SEO services for your online store. Whether you use Shopify, BigCommerce, Magento or a custom CMS, our SEO experts can help increase online sales.
Squid's SEO services can help you to improve the quality and increase the quantity of traffic to your website through organic search.
Create a website or webpages that not only align with your brand but also create a user-friendly experience.
Use video to grow your business. Our team of creatives and videographers, can script, plan and execute your next video shoot.
E-commerce refers to the selling of physical goods, services or online products over a digital network.
Through the use of social media advertising, google advertising, email marketing and SEO we helped to increase online sales by a huge 210%
Trust Motors wanted to have a marketing agency assist with their overall marketing strategy, whilst ensuring what they were doing was building systems to simplify their sales and marketing in house
Working with E-Commerce Businesses is in our range of expertise so when T-Shirt Sale needed some help we knew we could assist.
For Trustees Executors we built two dedicated landing pages alongside some animated assets to explain what each product was.
Karawhiua is a campaign created to help assist whānau, hapū, iwi, and Māori communities in accessing the right information on how to keep safe from Covid -19 and help prevent the spread.
With such a beautiful location, and so many potential collaboration opportunities, we developed a unique strategy to build their online presence.
Our involvement with Waterbourne has been an ongoing project and the results produced are nothing short of the highest quality for both usability and creativity
With very ambitious growth plans, we built a marketing budget for them to ensure it was realistic for these goals, where we built a plan to build a new website to ensure they were getting tangible results across all areas of the business
Image Interiors had a very clear goal in mind and we are happy to have delivered a website within an achievable budget they provided.
Jun 23, 2023
In today's digital landscape, artificial intelligence (AI) has become increasingly prevalent and impactful across various areas, including content creation, video production, voice synthesis, and more. This transformative technology is revolutionizing the way businesses operate and engage with their audience.
AI algorithms can now generate written content at scale. Through natural language processing (NLP) and machine learning techniques, AI can analyze vast amounts of data to create coherent and contextually relevant articles, blog posts, and product descriptions. This capability allows businesses to produce content more efficiently and cater to the growing demand for information.
Although content is being made easier to create due to AI, we still recommend only using it for your base content and adding a human element to the content created. This will also ensure that the content has more SEO value, as Google begins to analyse what content is most relevant to search queries.
If you solely rely on AI for your content, it can lack connection with your brand tone of voice, where some details can also be incorrect!
AI-powered tools and platforms are enabling businesses to create engaging videos without extensive manual editing. AI algorithms can analyze and categorize video footage, automatically apply filters and effects, and even generate video summaries or highlights. This empowers businesses to efficiently produce visually appealing videos that captivate their audience.
We recommend checking out Synthesia if you are interested.
AI-driven text-to-speech (TTS) technology has made significant strides in creating natural and human-like voices. These systems can convert written text into spoken words, delivering high-quality audio for various applications. From interactive voice response (IVR) systems and audiobooks to virtual assistants and voice-over services, businesses can leverage AI to create lifelike voices that enhance user experiences.
We recommend checking out Descript, as they are doing some exciting things.
AI algorithms can generate visually compelling content, including images, graphics, and even entire designs. Through generative adversarial networks (GANs) and other deep learning techniques, AI models can produce original artwork, design templates, and customized visuals based on specific parameters or input data.
At the moment it is very important that you use more detailed instructions to get the result required where some platforms are much better than others. An example of an ai generated image is the 'gorilla in an astronaut outfit' or 'painting of two monkeys on a beach with a surf board'.
This empowers businesses to streamline their visual content creation process and create unique and eye-catching visuals.
AI-powered recommendation systems play a significant role in helping users discover relevant products and services. By analyzing user behavior, preferences, and historical data, AI algorithms can deliver personalized recommendations, improving the user experience and increasing conversion rates. Businesses can leverage these systems to suggest tailored offerings to their target audience, enhancing customer satisfaction and engagement.
However, it's important to note that while AI offers numerous benefits, human input and oversight remain crucial. Human expertise is essential for providing context, creativity, and ensuring ethical considerations are addressed. Additionally, businesses should strive for a balance between AI-generated content and authentic human engagement to maintain trust and credibility with their audience.
In the realm of Organic Search Optimisation (OSO), the increased use of AI for content creation and optimization are changing strategies to incorporate AI-generated content effectively. Businesses can leverage AI to analyze search trends, user preferences, and emotional needs to create targeted content that resonates with their audience. By understanding the nuances of AI algorithms and employing human expertise, businesses can harness the power of AI-driven content creation to enhance their organic search rankings and reach a broader audience across various platforms.
Overall, the integration of AI into content creation, video production, voice synthesis, and personalized recommendations has transformed the digital landscape.
We do things differently at Squid, creating brands and experiences which evolve the way businesses are seen. We are based in Auckland, offering digital marketing, web design, web development, branding and content marketing across NZ and Australia
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