Apr 19, 2022

Why Your Business Absolutely Needs SEO?

Are you looking for a New Zealand based SEO company that can help you with your website? Maybe it's time to bring the search engine rankings up by investing in some local SEO services. Here are some tips on how to find the best New Zealand based SEO company for you!

What is Search Engine Optimization?

Search engine optimization (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. It includes creating and implementing specific technical measures such as adding meta data to a site or using keywords in a site’s title, description, and anchor text and different types of link building (creating links from other high-ranking websites to your site).

There are many factors that affect a website’s search engine ranking, but most prominently are its content, structure, and on-page optimization. Content is what is placed on the front page of search engines, and can include titles, descriptions, headings, and images.

Structured content is easily readable by humans and includes articles that are well-written with clear grammar and no grammatical errors, along with a properly formatted layout. On-page optimization includes using keywords throughout the site so that when people do a search for those words, they will see your website as one of their results. 

The Benefits of SEO Services

If you're like most small businesses, your website probably doesn't rank as high as you'd like it to on search engines. In fact, some studies have shown that as much as 80% of a business' potential customers come from search engine results! That's because when potential customers find your website, they see only a tiny snippet of text at the top of the page - the result of poor SEO. Worse yet, your website might not even be listed in the search engines at all!

Fortunately, there are a number of steps you can take to improve your website's ranking and drive more traffic to your site. Here are few:

1) Invest in SEO Services: 

With the help of an SEO expert, you can improve your website's ranking by increasing the quality and quantity of your online content. This will attract more web visitors who are looking for reliable information on the topic you cover.

2) Improve Your Website's Design:

 Poor design can hurt your website's ranking in two ways: by making it difficult for users to find what they're looking for, and by signalling to search engines that your site isn't worth ranking. 

How much does SEO Cost?

One of the most important factors for a website’s success is search engine rankings. If your website is not ranking high in search engine results pages (SERPS), it will be difficult to generate traffic and grow your business. In order to improve your website’s ranking, you will likely need to invest in search engine optimization (SEO). The cost of SEO can range from a few hundred dollars to tens of thousands of dollars, so it’s important to get an estimate before starting any work. Here are some tips to help you evaluate the cost of SEO: 

1. Identify Your Goals: 

What do you want your website to achieve? Are you looking for higher rankings in the top three search engines? Are you looking for more organic traffic? Once you have identified your goals, it will be easier to determine the amount of money and time needed for SEO.

2. Assess Your Current Rankings: 

Once you have identified your goals, you need to assess how well your website ranks currently. There are many free tools available that can help measure your site’s ranking. You can also use paid tools, such as SEMrush or Google Search Console, which offer more detailed reports.

How can you increase your website’s search engine rankings?

There are a few things you can do to help your website rank higher in search engine results pages (SERPs). One of the most important things you can do is make sure your website is well-written and easy to navigate. Make sure your site has clear and concise titles, tags, and descriptions, and make sure all content is original.

You also need to make sure your site is updated regularly with fresh content, and you should optimize your site for search engines using keywords.

Finally, make sure you have a strong web presence by linking to other websites that are relevant to your topic, and publishing blog articles that discuss topics related to your website’s niche.

Why Should You Choose Us to Help with Your SEO Campaign?

At Squid Group, we understand that a website’s search engine rankings (SERPs) are critical to its success. In fact, studies have shown that as much as 70% of a company’s online sales can be attributed to their website’s rankings. That’s why we pride ourselves on being the #1 provider of SEO services in the New Zealand.

We know that you don’t have time to waste, so we offer our clients a range of services that will help them achieve the highest possible SERPs. From on-page optimization to off-page campaigning, we have a solution for every challenge. Plus, our team is comprised of experts with years of experience in the field, so you can be assured of the best possible results.

If you're looking for a top-of-the-line SEO company that will help your website reach its full potential, then look no further than Squid Group. We offer affordable and reliable solutions that will help your site climb to the top of the search engine rankings!

Conclusions and Recommendations

If your website is not ranking high in search engine results pages (SERPs), it may be time to take action. Below are some conclusions and recommendations that can help improve your website’s ranking: 

  1. Optimize your website for search engines. Make sure all of the content on your site is properly keyworded and optimized for a higher ranking in search engine results pages. This includes using keywords throughout the title tags, in the meta descriptions, and in the body of your content. You can also use Google AdWords to target specific keywords as part of your marketing strategy.
  2. Monitor your website’s ranking changes regularly. Check your website’s ranking every few months to see if there has been any change in its position. If there has been a significant change, take action to adjust your website’s SEO strategy accordingly.
  3. Be proactive with your SEO efforts. Don’t wait for the search engines to bring you up in their rankings – work hard to improve your site's ranking status from the start. Follow the tips above and make sure all of your content is optimized for a higher position in search engine results pages. You'll definitely see a positive impact on your website.