By carefully selecting appropriate keywords associated with your business or product we can help you advertise to your target audience through the use of Google Ads.
Leverage the power of Social Media to your advantage to connect your target audience with your brand, service or product.
Through the power of Facebook we can help you to build brand awareness, grow your online presence, gather leads, and sell your products and services.
Squid's SEO services can help you to improve the quality and increase the quantity of traffic to your website through organic search.
Ecommerce SEO services for your online store. Whether you use Shopify, BigCommerce, Magento or a custom CMS, our SEO experts can help increase online sales.
Squid's SEO services can help you to improve the quality and increase the quantity of traffic to your website through organic search.
Create a website or webpages that not only align with your brand but also create a user-friendly experience.
Use video to grow your business. Our team of creatives and videographers, can script, plan and execute your next video shoot.
E-commerce refers to the selling of physical goods, services or online products over a digital network.
Through the use of social media advertising, google advertising, email marketing and SEO we helped to increase online sales by a huge 210%
Trust Motors wanted to have a marketing agency assist with their overall marketing strategy, whilst ensuring what they were doing was building systems to simplify their sales and marketing in house
Working with E-Commerce Businesses is in our range of expertise so when T-Shirt Sale needed some help we knew we could assist.
For Trustees Executors we built two dedicated landing pages alongside some animated assets to explain what each product was.
Karawhiua is a campaign created to help assist whānau, hapū, iwi, and Māori communities in accessing the right information on how to keep safe from Covid -19 and help prevent the spread.
With such a beautiful location, and so many potential collaboration opportunities, we developed a unique strategy to build their online presence.
Our involvement with Waterbourne has been an ongoing project and the results produced are nothing short of the highest quality for both usability and creativity
With very ambitious growth plans, we built a marketing budget for them to ensure it was realistic for these goals, where we built a plan to build a new website to ensure they were getting tangible results across all areas of the business
Image Interiors had a very clear goal in mind and we are happy to have delivered a website within an achievable budget they provided.
Sep 11, 2021
It is important to start with what Google Search Terms are, and why they are so important to a business online marketing strategy.
A "search term" or a "search query", is the word or phrase someone uses to find something in a search engine, like Bing, DuckDuckGo or Google. A search term often contains (or is itself) a keyword: a word or phrase search marketers bid on in their search campaigns and try to rank for in the organic search results.
Google shares this data with marketing agencies like Squid Group on query data, ensuring Google Ad and SEO keywords are used appropriately. With Google's recent update, Google Ads announced that it will begin sharing more search term data with advertisers.
This comes almost exactly one year after the original decision to begin hiding search term data with “insignificant data”, which took important data away for search terms that would still generate leads.
Google believes search term data is considered personal data but that it has been working toward solutions to help maintain privacy while still sharing data back to advertisers. While advertisers still won’t receive all search term data, Google is working to increase visibility into search term data.
Google estimates that advertisers could see 6.5x more search term data, on average. Advertisers will begin to see more search term data. What’s more, search term data will be retroactively populated back to February 1, 2021 for applicable search terms.
The ads which appear for both Google Shopping and Search Ads, are based on the term used in the search engine. Specific 'keywords' will then activate certain ads to be placed according to what marketing agencies and businesses choose to promote.
The benefit of using Google Ads, alongside SEO is you can track direct conversions for what is generating sales and leads... even if you do not appear organically. This means that over time, new search terms can be included into the keywords a business targets as they generate new leads.
The average person spends over three hours a day on social media! Where often you can see a increasingly high level of intent from Facebook Ads due to the relevant lookalike and retargeting audiences available.
We do things differently at Squid, creating brands and experiences which evolve the way businesses are seen. We are based in Auckland, offering digital marketing, web design, web development, branding and content marketing across NZ and Australia
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