Mar 4, 2022

NZ's leading SEO Company

If you are looking for a top-notch SEO company in New Zealand, look no further than the Squid Group. Our team of experts will help you to get ranked in your targeted market and achieve the best results. We offer both on-site and off-site SEO solutions that will increase visitors and leads for your business.

What is SEO?

SEO stands for search engine optimization. It's a way to improve the ranking of your website on search engines like Google and Bing. When someone searches online, they always start with one of these two search engines first. They then use this information to find what they're looking for. How do search engines rank websites? How often do they update and how are they ranked on the search results pages? What are the top reasons why a website may be down in the rankings?

It's our goal to create a comprehensive list of all the answers to these questions.

What is SEO like now compared to the past?

In 2012, Google had more than 80% of web searches. Today, it's less than 60%. At one time, when Google was the only option, SEO was a lot easier. However, in the last few years, Google has changed its algorithm several times to try and combat spam. This new algorithm limits the number of websites that can rank for specific keywords. In general, more sites are coming up on search results pages for a specific keyword than before. Still, it's not as hard as it used to be because there's now so many other options available. 

How To Get Back on The Search Results Page?

In general, you have three options for getting back on the search results page:

  1. Get more traffic
  2. Improve your content
  3. Use keywords with high search volume

You will need to do all three or you won't be able to rank again. With this kind of competition, it's very hard to just get your site by itself ranking again. If you want to be successful in SEO, you need traffic and a lot of it! In order for Google to send you a new algorithm (a major change to the way they do things) you will need to have enough traffic to prove that people are actually clicking on your site and coming back. In order to get more traffic, you will either need to focus on the keywords that you want the most page views from or focus on high volume keywords. You can't just decide that you want a certain number of page views based on an idea about what keywords you should be using! In order for Google to send out a new algorithm, you need high volume traffic.

Keywords need to be high volume, unique and high value. This means that you need a lot of keyword searches using your chosen keywords in order for Google to send out the algorithm that brings more traffic! High volume can mean several things, but typically it is referring to the number of times that people search for your chosen keywords each month.

Benefits of SEO

SEO is an important factor in business, but it requires time and effort to be successful. One of the most important SEO benefits is the increase in traffic. When a consumer searches for a product or service, they are likely to click on the first listing. This means more sales and market share for your business. Furthermore, it can help build word-of-mouth marketing. However, while SEO is an excellent tool for increasing traffic.

Squid Group can help you achieve your goals quickly with their SEO services. With our SEO services, your business will be able to get noticed on the Internet.

What are my SEO options with Squid Group?

There are many options available to a company looking to be ranked well in a top search engine. Companies can go with the basic SEO package, which includes link building and webpage optimization. They can also opt for social media marketing, referrers, keyword research, and Google AdWords campaigns. Most companies will start with the SEO package because it is less expensive but more time-consuming than other options.

How to Maximize SEO?

SEO is a crucial marketing technique that can help businesses gain more customers. It can be time-consuming to optimize a website for search engines, but the results are worth it. To make it easier to optimize websites and increase SEO, use tags in your company name. Tags should be unique and relevant to what you do. 


The SEO company in New Zealand, Squid Group, has helped many businesses to grow. The company is a leading provider of SEO services and is known for its quality work. If you are looking for affordable SEO services, this is the right agency to go with.