Apr 28, 2022

Importance of Website Design in 2022

Website design is becoming more and more important in the modern business environment - for good reasons. The six key reasons websites are becoming more important are:

  1. It is an affordable way to get your business online, demonstrating your brand in a modern way. 
  2. It can help you stand out from the competition. 
  3. It connects you with potential and new customers, acting as a way to generate leads and grow your database. 
  4. It can build loyalty among your customers. 
  5. It can generate leads and sales. 
  6. It can help you gain more visibility for your business in the wide sea of the world wide web.

The Ultimate Guide to Website Design

Website Design - The Beginner's Guide


A website is a unique and powerful marketing tool. It can help you connect with potential customers and generate leads. If you're new to website design, don't worry - this guide will teach you everything you need to know. We'll cover the basics, from designing the homepage to creating effective landing pages


You'll also learn how to create a friendly user interface, optimise your website for search engines, and create a branded website. By the end of this guide, you'll have everything you need to start designing websites yourself!

How to Make a Website Design?


If you’re completely unfamiliar with how it works, there are a few things that you'll need to do. First, you'll need to decide what kind of website design you want. There are three main types: 

  1. Desktop & Mobile websites
  2. App websites
  3. E-commerce websites


Second, you'll need to decide what kind of site architecture you want. There are also three main types: single-page web design, multiple-page web design, and hybrid web design. 


Finally, you'll need to choose if you want to use a  theme/template-based site or use a custom website that is tailor-designed to suit your business requirements.

Best Practices for Creating a Successful Website Design


Creating the perfect design is not easy. There are many factors to consider, from the layout and design (UI & UX) to the content and technology that the website is built on. Here are some tips for creating a high-quality website:


  1. Custom design your website based on content produced before you begin to design. This will ensure the design fits your content, and you are not trying to fit content into weird places.
  2. Keep the layout simple. You don't need to include a lot of clutter to make your site look professional.
  3. Use rich colour and font styles to stand out from the crowd.
  4. Make sure your site is responsive so it looks good on all devices, including mobile phones and tablets - this is very important for SEO.
  5. Make use of digital marketing tools to attract online visitors and promote your site's content (and earnings!).

How to use website design trends to your advantage?


One of the best ways to improve your design outcome is to use website design trends. Whether it's a surge of e-commerce trends, templates going viral, or just a certain aesthetic becoming popular - web designers are often inspired and influenced by the latest trends.


By using popular design trends, you can create a website that is visually appealing and easy to navigate. You can also use trends to improve the layout and presentation of your content. 


For example, you can use popular font styles and colours to make your content look more attractive and professional. Our team of designers can provide recommendations when designing your website.


How to build your own Custom Website Design?


Creating a custom website is a great way to create a unique business presence. At Squid Group we specialise in custom websites, where we have a passion for creating beautiful e-commerce websites. 


Additionally, you can also tailor user flows, promotions, design, and more to suit your specific needs and goals. This way, you can easily promote your business to a wider audience. Plus, custom websites are typically more interactive and user-friendly than standard websites.


This means that visitors will have an easier time finding what they're looking for. This type of website is often more affordable than standard websites in the long term as they require fewer plug-ins and fixes. So why not give it a try? You may be pleasantly surprised by the results.

Shopify Web Design and Why It Matters?


Shopify is a popular web design platform that allows businesses to create websites. It's easy to use and has a wide range of features, making it a great choice for businesses of all sizes. Some of the most important features of Shopify are its drag and drop interface and its plugin system. 

With this, businesses can easily add custom functionality to their websites without having to learn code. This is why Shopify is such a great solution for aspiring entrepreneurs who want a website made without all the hassle.


Top 10 Things to Consider When Choosing the Right Shopify Theme


When choosing a Shopify theme, there are a few things you should keep in mind. It’s important to take note of these because it's a good way for you to filter through the multitude of options available to you. 

  1. Make sure the theme is customisable and easy to use. 
  2. Find a theme that fits your business' needs. 
  3. Look for a theme that's compatible with Shopify's features and template options. 
  4. Choose a theme that will look good on both mobile and desktop devices. 
  5. Be sure to test the theme before finalising your purchase. 
  6. Make sure the theme has customer support if you have questions or problems later on.
  7. Make sure the theme has an affiliate program so you can earn commissions from sales generated by customers using your theme.
  8. Be sure to read the theme's Terms of Service (ToS) before downloading it.
  9. Make sure to include a copyright notice in any themes you create so you can be sure you're not infringing on someone else's intellectual property rights.
  10. Always consult with an attorney if you have any legal questions about using a Shopify theme.


Maximising Shopify for E-Commerce


A well-designed e-commerce website can help your business sell more products. It should be easy to navigate, have a user-friendly design, and be optimised for search engine ranking. Your website should also include product information, photos, and videos. With the use of online tools like Shopify, you can create a custom e-commerce website that drives sales.


Designing e-commerce Websites for Business


In the world of e-commerce, it is important to remember that your customers are looking for a seamless experience. This means that you need to make sure that your website looks and feels professional. 


The goal is to have people stay, so it's necessary to make navigating through your website easy, and purchasing instructions for all your products should be clear. Finally, make sure that your website offers competitive prices and offers a wide range of product options.


Get a Great e-commerce Website Design and Build Your Brand


Building a great e-commerce website is one of the most important steps you can take to grow your business. Not only will it enable you to sell more products, but it can also help you build a strong brand name and reputation. 


It's also worth mentioning that you want to make sure that your website is optimised for search engine traffic. 


Responsive Website Design


Responsive website design is one of the most important features in a modern website to ensure it has good SEO and organic visibility. It allows websites to be viewed on a variety of devices, including desktop computers, laptops, tablets, and phones in a clean interface with flawless UI & UX. This is great for customers who want to use the website on their own devices without having to look for different versions. 


Designing A Responsive Website


Responsive design is a trend in web development that makes websites look good and work well on any device. A responsive website automatically changes its layout to fit the size of the device that is viewing it. This means that a website that was designed for a desktop computer will look different on a laptop computer or smartphone. Responsive design is great because it gives users a consistent experience regardless of the device they are using. It also makes websites more accessible to people with disabilities.

Another thing to consider when designing on mobile and desktop is you can show different content on each device. In some cases, we will have content organized differently according to the device as it might not be as relevant for that audience.

A guide to creating a website design that is mobile-friendly and responsive


If you want to create a website that is both mobile-friendly and responsive, there are a few things you need to take into account. First, your website should be designed with a responsive design. This means that the design will adapt to different screen sizes, including phones and tablets. Second, make sure that all of your content is formatted for mobile viewing. This means that you should break up your text into smaller chunks, eliminate unnecessary words, and use shorter paragraphs. Finally, test your website on different devices to see if it looks and works properly.

Top tips to improve your responsive website design


To improve the responsiveness of your website, you should consider using a responsive design template. A responsive design template will automatically adjust the layout and images on your website to fit any device. This will make your website easier to use and faster to load. You can also use responsive design techniques to improve the user experience on your website. For example, you can enlarge text to make it more legible on small screens. You can also use flexible images that can be sized down to fit on smaller screens.

The Future of Website Design


The future of website design is exciting. There are new and innovative ways to create and present information that will make users feel more connected to the sites they visit. These new techniques use various technologies, including virtual reality, augmented reality, and artificial intelligence. 


They help users access information in a more engaging way and allow them to interact with the site in new ways. Website designers are always looking for ways to improve the user experience on their sites. 


By using these newer technologies, they can create websites that are more user-friendly and interactive. This will make it easier for people to find the information they're looking for and increase their confidence when visiting websites.


We like to use technologies like Figma to showcase design elements so that you can see what a website will look like before it is built. This ensures you get what you are looking for before we start web development.


Website technologies have come a long way from the old (but still relevant!) HTML formats. This is why investing in the future is so important - you don’t want to be left decades behind with your website’s appearance and functionality.

Wrapping Up


Whatever type of website you’re trying to build, there will always be a few hurdles here and there that you need to go through - but getting it done is ultimately worth it. The good thing is you don’t need to do everything yourself.


If you're looking for the best website design services, you're in the right place. At Squid Group, we understand that not everyone is familiar with the internet and how to use it. Building something entirely from scratch (and on your own) can be a seriously daunting task - and we’re here to help.


That's why we offer professional website design services that are easy to follow. If you are unsure where to start, we can help with finding a solution for website copywriting, website design, and then web development. 


Our team of experts will help you create a website that looks great and functions flawlessly. We also provide online marketing services that will help your business reach new heights. Contact us today to learn more about our website design services.