Apr 14, 2023

Difference between personal and business TikTok accounts?

TikTok has become one of the most popular social media platforms in recent years, with more than 1 billion active users worldwide. Many people use TikTok as a fun and entertaining app to share their talents, hobbies, and interests with their friends and followers. However, as the platform has evolved, businesses have also started to take notice of TikTok's potential as a marketing tool. In response, TikTok has introduced different types of accounts that cater to both personal and business users. In this article, we'll explore the differences between TikTok's business and personal accounts and help you decide which one is right for you.

Personal TikTok Accounts

Personal TikTok accounts are meant for individuals who want to use the platform for personal reasons. These accounts are free and easy to set up, and anyone can create one. When you sign up for a personal account, you can choose a username and create a profile that represents you. You can upload videos of yourself, your pets, or anything else that you want to share with your followers. You can also use TikTok's editing tools to add music, filters, and special effects to your videos.

One of the biggest advantages of a personal TikTok account is that it's easy to use and requires no financial investment. You don't need any special equipment or expertise to create videos, and you can start building a following by posting videos that resonate with your audience. If you're just looking to have fun and connect with like-minded people, a personal TikTok account is a great option.

Business TikTok Accounts

Business TikTok accounts are designed for businesses and organisations that want to use TikTok as a marketing tool. These accounts offer additional features and tools that are not available on personal accounts. For example, business accounts can access TikTok's analytics dashboard, which provides detailed information about your audience and how they engage with your content. You can see how many views, likes, comments, and shares your videos receive, as well as the demographics of your audience.

Another advantage of a business TikTok account is that it allows you to run ads on the platform.There are several different types of TikTok ads, including in-feed ads, brand takeovers, and sponsored hashtag challenges. These ads can help you reach a wider audience and promote your brand to potential customers.

One of the key differences between personal and business TikTok accounts is that business accounts can be verified by TikTok. Verification is a process that confirms your identity and proves that you're a legitimate business or organisation. Once you're verified, you can add a blue checkmark to your profile, which helps to build trust and credibility with your audience.

Which Account Is Right for You?

Deciding whether to use a personal or business TikTok account depends on your goals and objectives. If you're looking to have fun and connect with people who share your interests, a personal account is probably the best option. You can create videos that showcase your personality and talents, and you can engage with other TikTok users who enjoy the same things that you do.

If you're a business or organisation that wants to use TikTok as a marketing tool, a business account is the way to go. Business accounts offer additional features and tools that can help you reach a wider audience and promote your brand. By running ads on TikTok, you can increase brand awareness, drive traffic to your website, and generate leads and sales.

It's worth noting that you don't have to choose between a personal and business TikTok account. You can have both accounts and use them for different purposes.

How Can Squid Group Help? 

Here at Squid Group New Zealand we can help your business or brand create their identity on TikTok by producing engaging and fun content in order to build brand awareness, develop a follower base and generate high quality leads. We do this organically, as well as through paid advertising and influencer marketing. 

Contact A Squid today to get started on growing your business on the world's fastest growing social media platform.