May 8, 2023

6 Easy Steps To Sharpen Your Product Pages

Building a better product page for your website is essential to the success of your business. A well-designed product page can help you attract more customers, increase your sales, and build a stronger brand identity. In this article, we will provide six easy tips on how to create a better product page that will help you achieve your business goals.

1. Use Visuals, Images & Videos

Visuals are a powerful tool in attracting and retaining the attention of your potential customers. Use high-quality images and videos that showcase your product from different angles and in different situations. This will help your customers get a better idea of what they are buying and help build trust in your brand.

2. Price Your Products Clearly

Pricing is an important consideration for most customers. Clearly list the price of your product, along with any applicable taxes or fees. You can also offer discounts and promotions on your product page to entice customers to buy.

3. Display Your Returns Policy

Your returns policy is an important part of your product page, as it can help customers feel more confident in their purchase. Make sure your returns policy is clear, concise, and easy to find on your product page. Include information on how long customers have to return the product, how to initiate a return, and any other relevant details.

4. Highlight Obvious Discounts

If you are offering a discount or promotion, make sure it is obvious on your product page. Use eye-catching graphics and call-to-action buttons to draw attention to the discount. This will help entice customers to make a purchase and increase your sales.

5. Include Testimonials

Testimonials from satisfied customers can be a powerful marketing tool. Include testimonials on your product page to help build trust and credibility in your brand. Make sure the testimonials are genuine and include the customer's name and photo (with their permission, of course).

6. Keep it Clear, Clean, and Concise

Your product page should be easy to navigate and read. Keep the design simple and clean, with plenty of white space to make it easy on the eyes. Use short, concise descriptions of your product features and benefits, and make sure the call-to-action buttons are prominent and easy to find.

In conclusion, a well-designed product page can help increase your sales and build a stronger brand identity. Use visuals, clear pricing, a returns policy, obvious discounts, testimonials, and a clear, concise design to create a better product page for your website. With these tips, you can attract more customers, increase your sales, and build a loyal customer base for your business.


E-Commerce with Squid Group

Squid Group specialise in all things e-commerce, whether you want a custom built website or need help advertising your products online, our team can help you. We take pride in helping businesses of all kinds generate online sales through their website. 


Contact our team today on [email protected] or call 0800 A SQUID to find out more about how we can help.