Hamilton SEO Services

What is SEO (Search Engine Optimisation)


SEO is a tool used by businesses to drive leads and sales through their website by generating organic traffic to their website from relevant search terms. As an Hamilton based SEO Company, it is our job to ensure our clients have the best possible local SEO and their websites appear on the first page of Google for relevant keywords to their products or services.

Often website sales start with a Google search, and if you cannot be found for relevant keywords, you cant sell to those potential customers. This is why we build specific landing pages for clients that include specific locational and product data.

Although SEO does not deliver results instantly like Google Ads or Facebook Ads, SEO will generate up to 70% more leads than any pay per click (PPC) campaign.

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What is SEO (Search Engine Optimisation)?

SEO is one of the most important components to organic sales and leads for businesses online. As a SEO Company based in New Zealand, it is our job to ensure websites appear on the first page of Google for relevant keywords to their products or services.

Often website sales start with a Google search, and if you cannot be found for relevant keywords, you cant sell to those potential customers.

Websites listed on Google’s Search Engine Results Pages (SERPs) are not derived from Google’s SEO algorithm which is updated 800+ times a year. These updates can include both small and large changes, impacting websites organic visibility. This algorithm includes hundreds of factors, and thousands of variants & sub-signals when deciding how to show websites on Google.

Types of SEO services

Keyword Research

Keyword research is the first step for generating Google and Bing results, ensuring we are focussing on the keywords which will deliver the best sales and leads. Our Auckland based SEO specialists will develop a strategy, alongside the required analysis of what keywords generate the most searches.

Depending on the budget and strategy, we will create a mixture of keywords to focus on according to the competition on these search terms. These search terms become our focus for landing pages, image optimisation and content writing.

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Local SEO

Local SEO is one of the most important tactics for small-medium size businesses, ensuring your local business appears for local searches including the region of business. It is critical to your online success, which is why local SEO is one of the first things we optimise. When people search using locational keywords, it is important that your business appears in those areas for both search and Google map results.

The elements of our local SEO services can be outlined further by one of our SEO specialists.

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Content Writing v2

Website copy is at the core of any website, and is what Google uses to understand your website. This is why it is important to have keywords and search terms used on specific pages to ensure you are driving relevant traffic to your website.

In order to get an action that helps capture your fish, hook, line and sinker, our SEO content marketing team will ensure you have the write content to drive sales. There’s plenty of fish in the sea but what’s important is that your website not only has the keywords to be seen on search engines like Google, Bing and Yahoo, but is relevant to what your audience expects.

Link building with a blog is the first step to growing organic traffic to your website. Whether it is through paid guest posts, local SEO, or using citation and web 2.0 backlinks, this is a critical component to a websites online success.

Ensuring your business generates backlinks from websites in the same niche is an important step when generating domain authority on search engines like Google, Bing and DuckDuckGo.

CRO is the process when analysing the behaviours of website visitors. It is important to review both quantitative and qualitative behaviour, improving the conversion rate of website visitors to events and goals online, which include making a purchase, adding products to their cart, signing up to an email marketing program or contacting your sales team. 

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E commerce SEO

E-commerce SEO is a passion of Squid Group as we enjoy seeing tangible results which scale with your business. Strategising and implementing SEO for an E-Commerce website is usually a lot more complicated due to the share size compared to services based websites. 

Video SEO

Embedded videos on your website improve keyword data on your web page, providing greater value to your organic search visibility. With a clear video marketing strategy, this will providing engaging content for visitors to enjoy, improving the conversion rate optimisation of your web pages.


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Christchurch SEO Agency

With our founder moving our head office too Christchurch, our Squid are located around the country to assist with SEO services. As a NZ based company, we are dedicated to delivering quality SEO services. At Squid we understand the New Zealand business ethos, and take the stress away from anything digital.

We believe in doing things differently, alongside fundamental techniques which guarantee scalable SEO results as business grow outside New Zealand.

As a highly dynamic team, our Squid can meet anywhere to discuss your SEO requirements and can guide you on how best to generate more sales from your website.

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How long does SEO take to generate results?

SEO is a technique which takes time to deliver results, where it is important to be realistic from the outset. The speed at which search terms generate results depend on how competitive the keywords being targeted are, and the level of budget companies are willing to spend on SEO.

Regardless of the strategy, a websites organic position on search engines vary according to how often a search engine crawls the website.

Through our keyword research we will often identify some long tail keywords which will deliver quicker results, compared to more generic keywords which are being targeted by competitors. These keywords are often location based or more specific.

The general guideline for results is based on a minimum of 6months, where we see web pages ranking for the focus keywords, and specific keywords rank in the first page.