SEO is one of the most important components to organic sales and leads for businesses online. As a SEO Company based in New Zealand, it is our job to ensure websites appear on the first page of Google for relevant keywords to their products or services.
Often website sales start with a Google search, and if you cannot be found for relevant keywords, you cant sell to those potential customers.
Websites listed on Google’s Search Engine Results Pages (SERPs) are not derived from Google’s SEO algorithm which is updated 800+ times a year. These updates can include both small and large changes, impacting websites organic visibility. This algorithm includes hundreds of factors, and thousands of variants & sub-signals when deciding how to show websites on Google.
Appearing online organically starts with SEO keyword research, ensuring we are focussing on the keywords which will deliver the best sales and leads. Our New Zealand based SEO specialists will develop a strategy, alongside the required analysis of what keywords generate the most searches.
Depending on the budget and strategy, we will create a mixture of keywords to focus on according to the competition on these search terms. These search terms become our focus for landing pages, image optimisation and content writing.
Ensuring you appear in your local business area is critical to your online success, which is why local SEO is one of the first things we optimise. When people search using locational keywords, it is important that your business appears in those areas for both search and Google map results.
The elements of our local SEO services can be outlined further by one of our SEO specialists.
Website copy is at the core of any website, and is what Google uses to understand your website. This is why it is important to have keywords and search terms used on specific pages to ensure you are driving relevant traffic to your website.
In order to get an action that helps capture your fish, hook, line and sinker, our SEO content marketing team will ensure you have the write content to drive sales. There’s plenty of fish in the sea but what’s important is that your website not only has the keywords to be seen on search engines like Google, Bing and Yahoo, but is relevant to what your audience expects.
Embedded videos on your website improve keyword data on your web page, providing greater value to your organic search visibility. With a clear video marketing strategy, this will providing engaging content for visitors to enjoy, improving the conversion rate optimisation of your web pages.
Backlinking is far more than just having websites link to specific pages, which is why creating social profiles for your website can also enhance your online presence by providing your followers with easy and accessible links to share and save. Bookmarking websites are essentially any platform that allows you to bookmark a link online and access it from your account on any device, for example, Twitter, Facebook, Pinterest, and LinkedIn. You can read more about social bookmarking on our marketing insights.
CRO is the process when analysing the behaviours of website visitors. It is important to review both quantitative and qualitative behaviour, improving the conversion rate of website visitors to events and goals online, which include making a purchase, adding products to their cart, signing up to an email marketing program or contacting your sales team.