We were first contacted by Trust Motors as they had big growth aspirations and after one year in business they felt there was more they could be doing to sell cars. Trust Motors wanted to have a marketing agency assist with their overall marketing strategy, whilst ensuring what they were doing was building systems to simplify their sales and marketing in house.
With a range of internal car sales systems, it was important to have a website which ensured they didnt need to continue using spreadsheets for the hundreds of leads being generated each week, whilst updating their website with consistently changing vehicles.
To do this we built a website which had integrations with MotorCentral, Facebook and their new CRM system Pipe Drive.
After building this website we saw the following changes to their marketing:
With a focus on finance leads, we built a mixture of Google Ad and Facebook campaigns to drive leads of people not only wanting a car but looking to get the vehicle on finance. We saw a substantial increase in leads as we began optimising the campaigns were each month we have provided reports and reallocated budgets to focus on the platforms performing best.