Data Privacy and why you need to own your customers’ data
Owning and protecting customer data is the future for business growth as data privacy becomes stricter for marketing teams. Whether you are using social media or direct marketing tools, future business success will come to those which adapt to the changing privacy landscape.
Why do I need Backlinks?
Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
Social media best practice for small businesses
Social media has become a huge part of our lives. It’s not just for big companies any more – small businesses are making the most out of social media too. Here are some best practices that you can use to get started with your company’s own social media campaign:
Secrets to a Google (Search) Campaign
When hearing the term Google Adwords Ad Campaign you may find yourself wanting to pass on this opportunity because it is a bit of a mouthful! But in simple terms all this really means is providing keywords that link to your target audience and product, that when searched in google would be appropriate to display your ad on the sidebar. We can make it even more simple again by comparing it to the tags on social media posts or used for explaining the genre of an eBook.
7 ways you are sabotaging your social media presence
Do you want to know the 7 ways that you are sabotaging your social media presence? If so, then read on! It is often hard to know what we are doing wrong with our social media. This article will help you identify some of the most common mistakes people make when managing their accounts.
Why Is Google Search Console Important
If you’ve never heard of Google Search Console (GSC) this is a free service from Google which offers tools that help you to monitor, maintain, and troubleshoot your site's presence in Google Search results. It's the perfect service for website owners, SEO professionals, marketers, designers, developers and more to gain insight on how they are performing on Google Search.
$40Mill in additional support for small business
An additional $40 million has been allocated toward supporting businesses through the COVID-19 pandemic. This means eligible businesses can get access to the help needed to not only swim safely through the strong currents of change, but for your business to thrive once we row out the other side.
The funding criteria will be the same as previously available and RBPs will be prioritising the businesses that have registered but not yet received support due to the high demand.
7 E-Commerce Trends To Watch Out For
We’ve created a list of the 7 most important e-commerce trends to keep an eye on during 2020. It can be quite difficult to keep up to date with the trends and ever changing way we use the internet. This can make it especially difficult to keep your E-commerce website relevant and enjoyable for your customers to use.
Matt Davy the shark joins Squid
We are very excited to welcome the very talented Matt Davy to our team of Squid, who has spent the last 12+ years working in the media industry. Most recently Matt has been at NZME (NZ Media and Entertainment) managing a portfolio of sponsorships for all of the radio and print brands including The New Zealand Herald.