Why Is Google Search Console Important
If you’ve never heard of Google Search Console (GSC) this is a free service from Google which offers tools that help you to monitor, maintain, and troubleshoot your site's presence in Google Search results. It's the perfect service for website owners, SEO professionals, marketers, designers, developers and more to gain insight on how they are performing on Google Search.
$40Mill in additional support for small business
An additional $40 million has been allocated toward supporting businesses through the COVID-19 pandemic. This means eligible businesses can get access to the help needed to not only swim safely through the strong currents of change, but for your business to thrive once we row out the other side.
The funding criteria will be the same as previously available and RBPs will be prioritising the businesses that have registered but not yet received support due to the high demand.
7 E-Commerce Trends To Watch Out For
We’ve created a list of the 7 most important e-commerce trends to keep an eye on during 2020. It can be quite difficult to keep up to date with the trends and ever changing way we use the internet. This can make it especially difficult to keep your E-commerce website relevant and enjoyable for your customers to use.
Matt Davy the shark joins Squid
We are very excited to welcome the very talented Matt Davy to our team of Squid, who has spent the last 12+ years working in the media industry. Most recently Matt has been at NZME (NZ Media and Entertainment) managing a portfolio of sponsorships for all of the radio and print brands including The New Zealand Herald.
What CMS Should I Use?
When it comes to selecting a content management system, Squid Group will always choose the platform with your businesses' needs in mind. Our company mainly uses SilverStripe for a list of reasons which includes its ability to manage small and large sites, MVC type structure and flexibility for developers.
Regional Business Partner Network
Squid Group is proud to be associated with efforts to help Kiwi businesses change and grow as a Regional Business Network Partner. Thanks to New Zealand’s generous government, eligible businesses can access this program fully funded (at no cost to them) up to $5,000 value.
The correlation between digital marketing strategy and steady cash flow.
Marketing and cashflow work hand in hand, and it is likely that as you grow your business will struggle to manage cashflow. Digital marketing can assist with this as it creates a constant flow of leads and new business as people become aware online and convert through your marketing mix.
Should I focus on marketing data or sales?
Your marketing focus needs to be dynamic and fluid, enabling change between a data and/or sales objective. Building a strategy with a string foundation enables long term growth as you can build audiences and deliver custom content to clients.
Importance of digital marketing during a global crisis
New Zealand goes into lockdown, we are seeing a growing importance to have a structured digital strategy and presence that clearly represents a brand. The recents events will be a trying time for businesses to succeed or fail, and there is no better time to capture market share and build awareness digitally when people are working from home.