NZ's Leading SEO Agency

Trusted SEO Services

With our team of local SEO experts, we believe in providing SEO services your can rely on. With an experienced team, we have affordable options for businesses of all sizes!

Our Search Engine Optimisation experts tailor a strategy to suit your business needs, ensuring you get the results required to scale and grow. Whether you are starting a new brand or building on your current website, let our team provide you with website sales that grow your business.

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As one of New Zealand's favourite and most affordable SEO agencies, our team will cater a SEO strategy to suite your budget and requirements.

What is SEO (Search Engine Optimisation)?

SEO is one of the most important components to organic sales and leads for businesses online. As a SEO Company based in New Zealand, it is our job to ensure websites appear on the first page of Google for relevant keywords to their products or services.

Often website sales start with a Google search, and if you cannot be found for relevant keywords, you cant sell to those potential customers.

Websites listed on Google’s Search Engine Results Pages (SERPs) are not derived from Google’s SEO algorithm which is updated 800+ times a year. These updates can include both small and large changes, impacting websites organic visibility. This algorithm includes hundreds of factors, and thousands of variants & sub-signals when deciding how to show websites on Google.

Types of SEO services

Appearing online organically starts with SEO keyword research, ensuring we are focussing on the keywords which will deliver the best sales and leads. Our New Zealand based SEO specialists will develop a strategy, alongside the required analysis of what keywords generate the most searches.

Depending on the budget and strategy, we will create a mixture of keywords to focus on according to the competition on these search terms. These search terms become our focus for landing pages, image optimisation and content writing.

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Ensuring you appear in your local business area is critical to your online success, which is why local SEO is one of the first things we optimise. When people search using locational keywords, it is important that your business appears in those areas for both search and Google map results.

The elements of our local SEO services can be outlined further by one of our SEO specialists.

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Website copy is at the core of any website, and is what Google uses to understand your website. This is why it is important to have keywords and search terms used on specific pages to ensure you are driving relevant traffic to your website.

In order to get an action that helps capture your fish, hook, line and sinker, our SEO content marketing team will ensure you have the write content to drive sales. There’s plenty of fish in the sea but what’s important is that your website not only has the keywords to be seen on search engines like Google, Bing and Yahoo, but is relevant to what your audience expects.

Embedded videos on your website improve keyword data on your web page, providing greater value to your organic search visibility. With a clear video marketing strategy, this will providing engaging content for visitors to enjoy, improving the conversion rate optimisation of your web pages.


Backlinking is far more than just having websites link to specific pages, which is why creating social profiles for your website can also enhance your online presence by providing your followers with easy and accessible links to share and save. Bookmarking websites are essentially any platform that allows you to bookmark a link online and access it from your account on any device, for example, Twitter, Facebook, Pinterest, and LinkedIn. You can read more about social bookmarking on our marketing insights.

E-commerce SEO is a passion of Squid Group as we enjoy seeing tangible results which scale with your business. Strategising and implementing SEO for an E-Commerce website is usually a lot more complicated due to the share size compared to services based websites. 

E-commerce Websites

CRO is the process when analysing the behaviours of website visitors. It is important to review both quantitative and qualitative behaviour, improving the conversion rate of website visitors to events and goals online, which include making a purchase, adding products to their cart, signing up to an email marketing program or contacting your sales team. 

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Link building with a blog is the first step to growing organic traffic to your website. Whether it is through paid guest posts, local SEO, or using citation and web 2.0 backlinks, this is a critical component to a websites online success.

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Your local SEO company

Whether you are wanting local or global expansion, by working with a New Zealand based SEO company, we understand the ethos of NZ business. We believe in doing things differently, alongside fundamental techniques which guarantee scalable results.

As a highly dynamic team, our Squid can meet anywhere to discuss your SEO requirements and can guide you on how best to generate more sales from your website. Whether you are reaching a niche or broad market, we will provide keyword research to provide a roadmap to success. 

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How long does SEO take to generate results?

SEO is a technique which takes time to deliver results. The speed at which search terms generate results depend on how competitive the keywords being targeted are, and the level of budget companies are willing to spend on SEO.

Through our keyword research we will often identify some long tail keywords which will deliver quicker results, compared to more generic keywords which are being targeted by competitors. The general guideline for results is based on a minimum of 6months, where we will see web pages ranking for the focus keywords, and specific keywords rank in the first page.

Frequently asked SEO questions

  • How long does SEO take?

    SEO is a long term strategy which takes a minimum of 6months to make a more considerable affect. There will be some keywords that will have quicker results, but to see changes across all target keywords it will take between 6-12months

  • How do you choose the target SEO keywords?

    Before we start any SEO campaign we will do analysis on search volumes for relevant keywords. We then review the search terms competition and target what will generate the best results and slowly reel in the bigger keywords.

  • How do you track conversions and goals?

    Tracking results is critical to a successful SEO strategy as it ensures you can see what the changes are doing to your organic presence. Our team of SEO specialist will create goals according to your business which will include calls, purchases and form fills... we can even track specific website page views!

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Marketing Insights

Our creative Squid have uncovered some marketing secrets from the darkest areas of the ocean, take a look at some of our marketing insights.

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